A logo also reminds your clients or potential clients that you exist, what you stand for, and how you stand apart from the competition. That logo, which is expressing your company’s vision, is seen everywhere from your stationery to your website to any advertising done-it is a company’s visual identity. That brand image is represented by a logo the public can identify with and remember your business by. To see over 20 examples of effective logo designs, you can download the free visual branding ebook I made for you:Įvery business starts with a brand image, which encapsulates your company’s vision and overall identity. What does your company have? How are you going to separate yourself from the competition?Įven if your company is going to have a typography logo (a logo that doesn’t rely on a symbol, like in my previous examples), it still has to be unique and memorable like Coca-Cola, Google, or FedEx, to name a few. McDonalds has the “M”, Starbucks has the Mermaid, Nike has the swoosh. Your business will then retain customers who trust the brand behind your logo. The purpose of a logo is to give your company an identity so you can grow your business by capturing new clients with a logo that speaks to them.

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